The Game of the Impossible

The Game of the Impossible presents Idris Jala’s Big Fast Results (BFR) methodology—a practical framework for transforming companies, organizations, governments, and individuals to achieve goals once considered impossible. Drawing on his extensive experience leading successful transformations at Shell, Malaysia Airlines, and within the Malaysian government, Jala demonstrates how ambitious, near-impossible targets can drive innovation, accountability, and fundamental changes in the way people work.

Central to the BFR approach is the belief that breakthrough results require more than incremental improvement. While strategic objectives are set at the highest level, teams are empowered to define and own the actions needed to achieve them, fostering commitment, motivation, and measurable progress. Supported by real-world case studies and practical insights, this clear and accessible guide provides a step-by-step approach to delivering large-scale transformation with defined timelines, tangible outcomes, and proven results.